WE TURN YOUR STORIES INTO STRATEGY.

Axelson Center Boot Camp 2024 | photo by Marc Monagan

 

StoryBuilds is 2nd Story’s personal-narrative-based professional development program—designed for leaders and teams who know the future of work depends on deeper trust, braver conversations, and cultures where people actually want to stay.

Human brains are hard-wired for stories; research has proven this again and again. We use personal narrative  to build empathy, sharpen communication, and strengthen team connection. Our workshops are customized, courageous, and rooted in decades of artistic practice and facilitation expertise.

This isn’t training as usual. It’s not neverending  jargon and theory you can’t apply. This is narrative as strategy, story as a tool, and people as fully human—not just roles to be managed.

Whether you're navigating burnout, culture change, or just trying to make meetings more human, StoryBuilds helps organizations move from performative to transformational—one real story at a time.


STORYBUILDS SERVICES INCLUDE:

  • Interactive sessions designed for your team’s unique culture, challenges, and goals. Grounded in real stories and guided by artist-facilitators, these workshops invite reflection, connection, and meaningful change.

  • From intimate storytelling sets to high-impact keynotes, we bring lived experience to the stage—showing what empathy in action really looks like.

  • Multi-session programs that build internal storytelling skills, support culture change, and equip participants to lead with authenticity and insight.

  • We help you articulate the stories that define your mission, culture, and vision—then shape them into tools for engagement, alignment, and advocacy.

  • We design and facilitate retreats that aren’t just productive—they’re human. Whether you’re onboarding a new team or re-aligning after change, we build brave spaces for connection and clarity.


Everyone in the world is culturally dunking on one another over right and wrong instead of listening, first and foremost, before engaging in conversation. StoryBuilds is the solution to this issue. Our experience with StoryBuilds so beautifully provided our staff a space to listen, engage, and reflect—we wanted to help create that same experience for the general public, it is something the world so deeply needs right now.
— Kyle Evangelista, President & Group Publisher at Guerrero Media, Chicago, IL

YOU’LL BE IN good company.

Whether you lead a law firm, a nonprofit, an elementary school, or a multi-national corporation, StoryBuilds can help you create a more effective company culture that lasts.